How Do You Think Sm Will Continue to Impact Companies and Governments in the Future
Founding Director
Prof Sharyn Rundle-Thiele
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Managing Director
A/Prof Sameer Deshpande
Influential social marketing expert
Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.
Engagement Director
Dr Timo Dietrich
Engagement architect
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Strategy Director
A/Prof Julia Carins
Shaper of food spaces and mindsets
Julia uses social marketing principles to design strategies to change eating behaviour for individual and societal benefit. Her government and industry partnered research focuses on motivating individuals to eat well and creating supportive places for them to do so.
Research Fellow
Dr Bo Pang
Sharp-witted physical activity researcher
Bo is applying social marketing in the field of active school travelling. His mission is to further put social marketing on the map as a widely acknowledged, trustworthy strategy to deliver behaviour change for the better.
Industry Fellow
Dr Anna Kitunen
Passionately curious social marketer
Anna's work mainly focuses on encouraging healthy eating, identifying different segments, and developing and implementing strategies tailored to appeal each segment to encourage behaviour change. She has worked with variety of industry partners including the Queensland Government, Life Education Queensland, and Asthma Australia.
Centre Manager
Christina Pedersen
A rebel with a cause
As a rebel with a cause, Christina is passionate about creating a legacy of change for women's health and well-being.
Project Support Officer
Jeremy Larsen
Insightful user-oriented developer
Always striving for the best possible user experience, Jeremy is developing easy-to-follow and user-friendly online content. Whether through websites, web apps or online courses, he delivers engaging, intuitive, and interactive content that users will retain and remember.
Social Media Officer
Brooklyn Downes
Creative and curious engagement driver
Brooklyn brings together digital strategy with creative communication solutions to deliver impactful social media campaigns. She is passionate about empowering community lead action to drive change. Brooklyn is currently working with local governments and the Department of Environment and Science to deliver community engagement initiatives across SEQ.
Creative Social Marketer
Melissa Dalley
Strategic thinker and creative doer
Melissa turns insights and strategic ideas into tangible and visually engaging artwork. Her pursuit of aesthetic perfection combined with her passion and drive to develop visual solutions is what brings SM@G's projects to life.
Graphic Designer
Sandra Rico Corpas
Designer for a better future
Sandra aims to inspire change through the craft of design and human-centred design processes by uncovering insights, developing ideas, and generating new opportunities for change.
Marketing and Events Officer
Megan Foster
Community engagement enthusiast & strategist
Megan has a passion for engaging communities to create positive societal and environmental change. She currently works on a project supporting koala conservation funded by the Department of Environment and Science.
Research Assistant
Alexander Campbell
Constructive Thinker
Alexander is a seasoned marketer and strategist with a passion for all things social marketing. His personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen.
Research Assistant
Morgan Darcy
Systems thinking for behaviour change researcher
Morgan's research adopts a systems thinking approach to understand the social determinants of health affecting behaviour change. Her goal is to develop novel and effective initiatives that support long-term behaviour change and reduce health inequalities.
Research Assistant
Vanessa Salamone
Circular by design systems thinker
Vanessa offers senior-level marketing experience leading regional and national communication campaigns. Her focal project seeks to understand how supermarket retailers can reduce single-use plastics in the service environment.
HDR Experience Manager
Dr Cuong Pham
Consumer behaviour systems-thinker
Consumer behaviour systems-thinker Cuong is currently investigating what influences decision-making. He sees a large potential for a systems-thinking approach to assist marketers in addressing ill-defined or complex problems more effectively.
Research Assistant
Yannick van Hierden
Well-being behaviour change strategist
Yannick brings ancient wisdom to social marketing practice to help people elevate their well-being. Through his work, he focuses on producing tools to realise change for the betterment of people and society at large.
Senior Research Assistant
Dr Renata Anibaldi
Healthy eating behaviours researcher
Social marketing's major appeal for Renata is that, while it is grounded on set theoretical and practical tenets, it draws on multiple knowledge areas to develop, test, and evaluate new ways of bringing about positive change on some very difficult issues.
Research Assistant
James Durl
Patient progressive gamification innovator
James' work is focussed in the Virtual Reality (VR) world. Rather than forcing change, James believes that people can be encouraged to intrinsically change behaviour through game play.
Research Fellow
Dr Jessica Harris
Healthy eating behaviour change researcher
Jess is a Darkinjung woman who uses social marketing and behavioural science to change eating practices in workplace institutional settings.
Project Officer
Dr Erin Hurley
Co-design and community engagement expert
In Erin's current project she is responsible for the co-design and implementation of community engagement and threat mitigation initiatives in partnership with local governments to support koala conservation in South-East Queensland.
Research Fellow
Dr Carina Roemer
Behaviour change researcher
Carina's research is focused on sustainable behaviour change in the environmental area. She aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges.
Research Assistant
Pamela Saleme
Innovative marketing researcher
Pamela is an experienced marketer currently researching how to promote empathic behaviour in children through a gamified social marketing program. She is an innovative and creative thinker with a strong social responsibility mindset that both underpins and drives her professional and personal ambitions in life.
Research Fellow & A/Lecturer
Dr Sara Shawky
Digital and relationship marketing researcher
Sara passionately seeks creative solutions to leverage multi-actor engagement utilising digital media. Her mission is to contribute to knowledge and practice by research that has real positive impact.
Research Fellow
Murooj Yousef
Advertising and Persuasion Specialist
By understanding the role of emotions in social advertising Murooj helps social marketers produce effective messages though different digital and social media channels.
Research Assistant
Tori Seydel
Determined and avid social and behaviour change driver
Tori's biggest goal is to endeavour to make positive changes around her – no matter how big or small. The current project she is working on aims to reduce koala and dog interactions in the Brisbane region, which have a significant impact on koala population.
Research Assistant
Aarti Sewak
Multidisciplinary researcher
Aarti research is focussed on sustainable waste management behaviour and she believes in creating a world that eliminates waste by using our finite resources more efficiently. Aarti's mission is to use social marketing to change household-level waste management practices in the Pacific Islands.
Research assistant?
You?
Disruptive & inventive planet changer
If you are passionate about social marketing and behaviour change, you should join our world leading Centre.
Source: https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith
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